Welcome to HOOGA store!

We are Hoiwun and Guido, the faces behind HOOGA Store. Our story began across continents, with a long-distance relationship between Hong Kong and Argentina. After many adventures, we found our home in Belgium, where we’ve created not only a life together but also a family.

In August 2024, we welcomed our baby girl, Yuna, who has inspired us to expand our product range. As new parents, we understand the importance of quality, comfort, and customization for our little ones. This year, we’ve introduced a delightful collection of baby blankets and other personalized items, designed with love to reflect the cherished moments of parenthood.

Our journey began with our Etsy shop, YuyiStitch, where we transformed customer designs into beautiful embroidered projects. The overwhelming positive feedback from our customers over the years has filled our hearts with joy and reaffirmed our passion.

At HOOGA store, we pour our hearts and souls into every product we create. Each piece is more than just an item; it tells a story—whether inspired by our travels, cultural experiences, or the joy of being new parents. Our goal is to craft meaningful, customized products that you can cherish.

As expats who have called Belgium home for the past eight years, we’re proud to be a part of this vibrant community.

We’ve registered our small business here, and every item is made by us and shipped from Antwerp. We invite you to explore our world and discover something that speaks to you and your family. If you have any design ideas, feel free to reach out—we’re excited to help you turn your memories into unique embroidered treasures.

Our current product range includes embroidered sweatshirts, caps, custom-made patches, and now, cozy baby blankets. Stay tuned for new designs as we continue this beautiful journey together!

The People behind the scene

Meet the team

Hoi Wun & Guido

Founders